Earl – The Evaluator
Overview
Earl is your no-nonsense, straight-talking business evaluator — the guy who rolls up his sleeves, checks under the hood of your online presence, and tells you exactly what’s working and what needs fixing. Best of all, he does it automatically, without you lifting a finger.
Key Capabilities
When you sign up with ExtraHandz, Earl gets to work instantly, using your onboarding information (especially your website) to scan your business across Google, Facebook, and other open data sources. He evaluates your:
- SEO performance – How your website ranks in search results and where you could improve
- Google Maps presence – Accuracy, visibility, and completeness of your listing
- Online reviews – What customers are saying, how many reviews you’ve got, and what could boost your ratings
- Social visibility – How active and effective your Facebook and Instagram presence really is
- Competitive landscape – Where you stand compared to similar businesses in your area
Success Outcomes
- Clear at-a-glance health – Know immediately if your website, reviews, or Google Maps are helping or hurting you.
- Trust-building first impression – Customers see accurate info, fresh posts, and strong reviews.
- Actionable improvements – Earl gives you a practical checklist, not just a score.
- Competitive edge – See where you stand against local competitors and how to beat them.
- Hands-free peace of mind – Earl runs automatically in the background, so you stay informed without lifting a finger.
Earl doesn’t just point out the problems — he gives you a clear, actionable checklist to fix them, so you can start increasing leads, improving customer trust, and boosting revenue.
And here’s the kicker: Earl is 100% free for ExtraHandz customers. Whether you’re working with Jerry (Facebook Growth Assistant) or Steve (Instagram Assistant), Earl is right there in the background, making sure your online presence is tuned up and ready to win business.
Why Earl Matters
In small-town and blue-collar business, word-of-mouth is powerful — but in today’s world, your online presence is your first impression. Earl makes sure it’s a good one, so when a customer searches for your service, you’re the business they call first.
